Projects
2024 Paris Summer Olympics
Global Earned Media
The 2024 Paris Summer Olympics was the debut of breaking on a global stage. As the Earned Media lead for our signed breakers -- Victor Montalvo and Logan Edra -- I was responsible for managing their communications and media portfolios from outbounds to inbounds, branding on-screen and in editorial, messaging preparation and trainings, content capture and shoot logistics, and more. Throughout the build-up to the Games, the Games themselves, and post-Olympics, I led the media strategy, earning coverage in top-tier outlets including The New York Times, Rolling Stone, Sports Illustrated, Telemundo, Vogue Philippines, CNN, and so many more.
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In total, earned media coverage reached 176 million traditional impressions and 19 million social impressions.
Consumer Communications: Reddit Recap
Annual Consumer Report
Reddit Recap is Reddit's biggest report of the year. The report encompasses all of the interesting, amazing, and unique stories that happened on-platform and highlights Reddit's growth and user engagement.
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In 2021, I led, managed, curated, and created the Reddit Recap report, coining the overarching theme, "URL to IRL"---a phrase that nodded to the IRL impact redditors had on the real-world.
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Launch day was a success, and the report landed 140+ articles across geographies, earning headlines in outlets such as Forbes, Newsweek, The Verge, Marketwatch, Yahoo!, and more.
Influencer Marketing: Product Partnership
Influencer Collaboration
One of my largest influencer marketing campaigns was in partnership with Jaybird, a subsidiary of Logitech. To help the brand expand its brand awareness, I led an influencer campaign from conception to execution and partnered with a known dancer and boxer, Deja Riley. In our work together, we collaborated to produce a series of active shots and videos that showcase the product and subsequently, bring more awareness to the versatility of the Jaybird products.
Please see below for links to Deja's posts as well as other influencer partners.
Influencer Marketing: Strategy & Partnership
Thought Leadership
At Streetsense, I served as an Influencer Marketing Specialist, working for various large and small clients in consumer electronics and technology, food and beverage, hospitality, and more. In my role, I gathered knowledge of growing trends in the content creator landscape and how social media continues to evolve.
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To read my thought leadership pieces, please click on the headlines below.
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CA Quarantine Care Package: Tips & Tricks
Thought Leadership
During​ the outbreak of the 2020 COVID-19 pandemic, my Los Angeles team of marketers, strategists, content creators, and researchers collaboratively created our California Quarantine Care Package: Tips and Tricks in which we share our research and insights as to how the Los Angeles culture and its various industries have adapted to the COVID environment. In our report, we touch on changes in the food and beverage space, the cannabis industry, and the shift in digital experiences.
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To access the report, please click the link here.
Eater DC: The Maple Guild & Michelin-Starred, Blue Duck Tavern
Media Relations
As the PR / media lead on The Maple Guild, an F&B client, I was responsible for earning media placements. To that end, I decided to reach out to fellow F&B colleagues who connected me with Chef Adam Howard, the executive chef at the D.C.-based, Michelin-starred Blue Duck Tavern. I personally brought various Maple Guild syrup flavors to Chef Howard who decided to use the syrups in his revamped fall menu. I pitched Gabe Hiatt, Editor at Eater DC, a story with a focus on the partnership -- using Chef Howard as the relevant media hook. After a month's coordination and collaboration, Gabe Hiatt published "Blue Duck Tavern Introduces a D.C. Peking Duck with a Foie Gras Half-Smoke" -- a great profile on both Chef Howard and my client.
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To access the article, please click the link here.
A21 Influencer Brief
Consulting
To provide A21, a CA-based, anti-human trafficking nonprofit, an overview of influencer marketing, I created a detailed presentation that includes the opportunities and challenges of influencer marketing, as well as appropriate examples and recommended strategies. I then presented my overview to executive members of the organization.
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Please click here to see the presentation.
